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Moodboard Sketch 1 with questions for the client.
Questions for the client: Is there anything (designs, themes, or colours) that you would like us to avoid? Is there anything that you as the client would definitely like to see in the designs? Which path would you prefer us to take a minimalistic design (easy to read and follow) or a very detailed design? Would you prefer more images to look at and follow, more text and minimal images, or a mixture of both?
Leaflet Inspirations
Here is a selection of leaflets that I have taken inspiration from. What drew me to some of these is the minimalistic style that some of them have and that is something that I want to aim to have in my leaflet design because it can still be very effective whilst also not being overwhelming. Another part of the design that I want to implement into mine is the two-tone colours and subtle gradients that you see on some of the leaflets below as I find this can draw in the viewer's attention.


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